Conventional and Social Media Movie Analysis
Data Representation and Reporting Techniques
A new field in big data technology where data can be visualize in an interactive way, analyse and produce great story telling based on data, statistics and facts. The outcome from dashboard visualization and storytelling is a powerful report with strong reasoning and prediction for future decision making.
By examining and analyse from previous movies, it can provide another valuable tool in the development of project management. This will give an opportunity for them to produce and deliver a successful projects and movies that are deemed to be successful.
Business Problem
There were many issues and problems rise from previous movies such as budget, gross and genre. The issues is how to produce movie that give profit with optimum budget and attract attention of audience based on content and genre.
Business Goals
To identify the factors of movie produced to become successful based on their reviews.
To design the visualization for analysing the acceptance of previous movies.
To predict successful movie that has the most attractions in the future.
Dashboard Scope
Dataset: CSM (Conventional and Social Media Movies) 2014 and 2015 from UCI Machine Learning repository
Attributes: Production/Distributed Companies (Textual), Movie (Textual), Year (Nominal), Ratings (Numeric), Genre (Textual), Gross (Numeric), Budget (Numeric), Screens (Numeric), Sequel (Nominal), Sentiment (Nominal), Views (Numeric), Likes (Numeric), Dislikes (Numeric)
Software/Tool: Tableau for Student
Target Audience: Producers and Directors of film
Business Impact
It is quick and easy way to convey information. By using story telling technique, clients able to understand better.
It also acts as analytical tool. Help clients to make decision making for future use.
Business Findings
In summary, the findings from Conventional Social Media Movie Analysis dashboard are:
Movie with history and fantasy genre would have the higher chances in terms of ratings, likes and views due to its quality content and message delivered.
Movie with sci-fi genre would contribute to the higher profit to them due to its sophisticated graphic presentation.
